Coca Cola

On June 15 of this year Hungary played against Portugal in the soccer European championship. The game was played in Budapest front of a full house of fans. That alone was a very refreshing site in these pandemic times. I think this was one of the first such event held fronf of a huge audience.

Even though Hungary lost still, it was a good game. 

What was very interesting to me was a small event that happened afterwards. As usual at such events there was a press conference where the potuguese coach and Cristiano Ronaldo the world famous soccer player (who kicked the third goal) were present.

Sitting on the dais there was the coach and Ronaldo. Front of these two people there were two bottles of Coca Cola, I guess since they are major sponsors. Ronaldo took the two bottles and pushed them aside, out of camera angle from front of him, and raised his water bottle indicating that water is preferred and not Coke.

According to business reports the next day Coca Cola values world wide dropped about 3 billion dollars just because of this move. The business world is very peculiar. I don't understand the significance of such a move has on the value of a merchandise. Is Rolando a merchandising god who can alter values with one swipe of a hand?

He is worth over $500 million which makes him pretty rich, and I am sure he does know something about business or he is just plain lucky. But still, with a swipe of hand to change the financial picture of a major company is very interesting.