Everybody has their favorite supermarkets. Some because of the price, or the cleanliness, or the variety of foods, or many different variables. We like Stop 'n Shop and ShopRite. The first more than the second. These are real American stores, with nothing exciting on the shelves. Addition to these two we also like Aldi which is a German chain, low priced, lots of German products and fairly low keyed store.
Recently, not fat from us with lots of fanfare a Lidl Supermarket opened. I heard of this store and was very curious how it will turn out. I never knew that this store is aggressively expanding in the US and there are quite a few not far from us. Anyway, on June 15 they opened their mega store not far. My wife and I were curious to see what they have to offer, so last week we visited it.
In short, this was a double visit: first time and last time! I don't understand what these people think of us. Prices high, selection poor, quality of food poor, availability of European or German food very poor. How can they survive with this kind of merchandising? Aldi is ten times better than they are.
We went into this store with certain expectations and left with a lot of disappointments. They can bully their way into the market, but they can not force the public to buy their products. Time will tell if they will learn.
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